Section 1.1: Strategy and Policy
Joining
the Internet Ecosystem
R. Lloyd
Driving Change through e-Business - The
Case of Canon
S. Pilotti
An Industry-Driven Approach to International
e-Business Cooperation
T. Gulledge
A Million e-Businesses, Interacting with
a Billion People, through a Trillion Interconnected Intelligent
Devices …
R. Sarucco
B2E Mobile e-Business: Driver, Passenger
or Spectator?
S. Dyson
'Think Global, Act Local'
F. Tengberg
e-Business and e-Work: The Challenges
Ahead
R. Zobel and N. Sadeh
Joining
the Internet Ecosystem
Robert LLOYD
President of Europe, Middle East and Africa, Cisco Systems
The dotcom phenomenon was a
blot on the Internet landscape. It left many industry commentators
and businessmen alike believing that the savings and increased
sales that the Internet can deliver are nothing but myth. But
businesses, small and large, are realising the true benefit that
the Internet can deliver. A recent study Gartner undertook with
Cisco Systems predicts that the Internet Economy in Europe will
grow from $53 billion in 1999 to $1.2 trillion only five years
later. Is this hype in itself? Cisco doesn't think so. This paper
examines this maturing of a marketplace that is coming to accept
the value the Internet can bring to companies. It also suggests
a simple five-stage model that maps the way that businesses,
especially small and medium sized businesses, can best use the
Internet to reap its long term gains.
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Driving
Change through e-Business - The Case of Canon
Stefan PILOTTI
Head of Corporate Planning, Canon Europa
Many major business changes
take place in response to a crisis but the best time to undertake
a major change is when the business is sound, allowing the time
to properly plan moves and make good decisions. Canon Europe
decided it was time to change its image and used e-business to
drive this change. Four task forces took a corporate approach
to turn the company upside down knowing that it was necessary
to get fourteen countries to agree on functionality for a pan-European
system. They planned a European portal with four main e-services
and it was soon realised that the company faced a steep learning
curve to reach the desired level of harmonisation. During the
implementation process Canon has already learned many lessons
about sharing information and standardisation to reach a cross
border service. E-business has been the enabler for without it,
the necessary changes would not have been achieved. It is brought
noticeable gains in efficiency, best practice, knowledge sharing
and better communication. It is creating new management structures
and greater customer focus.
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An
Industry-Driven Approach to International e-Business Cooperation
Thomas GULLEDGE
George Mason University, Enterprise Engineering Laboratory, Mail
Stop 2E4, Fairfax, Virgina 22030 USA
International research, development,
and implementation programmes for e-Business technologies are
difficult to design. Effective implementation requires that the
transferring and receiving organisations be integrated as a single
team. This paper discusses a successful approach for transferring
complex e-Business technologies to Asia to support the development
of an aerospace e-Hub. The approach involves joint laboratory
development with private companies, universities, and government
organisations. The hands-on laboratory work is supplemented with
training workshops. The objective is to build relationships and
generate ideas in the workshops and follow that with hands-on
laboratory-related research and development, and eventually implementation.
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A
Million e-Businesses, Interacting with a Billion People, through
a Trillion Interconnected Intelligent Devices …
Roberto SARACCO
Director of Future Centre San Salvador, Telecom Italia LAB
After the enthusiasm deriving
from the potential of e-Business and Internet as a way to shorten
the distance from the producer to the consumer and cluster enterprises
we are seeing new trends emerging: much less "pure clicks"
and much more "bricks and clicks", new businesses emerging
as response to the vanishing of some "rings" in the
value chains, a new perception of what really matters to people
when buying on-line and on the horizon a new, unprecedented set
of buyers, intelligent agents and objects. We are also seeing
an ongoing transformation of the concept of buying itself: more
and more we no longer buy, we rent. No longer we are interested
in ownership, rather in borrowing (at a price). On the other
hand more and more consumers are leveraging the potential of
the network to become -from time to time- providers and therefore
the legions of copyright marauders confront themselves with ownership
sensitive peoples. The paper takes a look at these emerging trends
and looks at what technology has in store in the near future
as well as the stumbling blocks ahead.
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B2E
Mobile e-Business: Driver, Passenger or Spectator?
Simon DYSON
IBM UK, Bedfont Lakes, Middx, UK
Mobile e-business has the potential
to deliver business-to-employee interactions capable of creating
signiticant competitive edge. The real-life advantages of mobile
access to business critical applications require that all organisations,
including technology builders, have strategies in place for interacting
with their own employees. The business-to-employee (B2E) opportunity
will be the starting place for the real, extended application
of mobile e-business.
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'Think
Global, Act Local'
Freddy TENGBERG
CEO, The Buyonet Group
Eklandagaten 55
S-41261 Goteboq
Sweden
Buyonet is an early example
of a 'pure' ecommerce business, whose transactions take place
entirely online. By delivering goods digitally, Buyonet, and
therefore end user, saves on delivery, packaging and warehousing
costs. While operating globally, Buyonet takes into account regional
differences, by implementing localised payment systems and site
design. Since its inception in 1997, The Buyonet Group has overcome
the difficulties of finding a bank willing to process online
payments, has managed to resolve issues of differing taxation,
privacy and encryption laws and has successfully overcome instances
of fraud. This paper outlines Buyonet's experiences of building
and maintaining online stores for itself and others, addressing
the legal, physical and practical implications of global ecommerce.
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e-Business
and e-Work: The Challenges Ahead
Rosalie ZOBEL and Norman SADEH
New Methods of' Work and Electronic Commerce
Information Society Directorate General - The European Commission
The economic and social implications
of the Information Society Technologies will continue to grow
in importance. Within the IST programme Key Action II is supporting
Europe's ambition to become the world leader in this area. The
paper reviews Key Action II's activities over the past three
years and looks forward to 2002 and the Sixth European Framework
Programme.
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